Lepas enters Greek market with L8 plug-in hybrid SUV

Lepas, a new premium brand from the Chinese Chery Group, has officially entered the Greek market with the launch of its L8 plug-in hybrid (PHEV) SUV. The L8 is positioned as a D-segment vehicle, competing with established models such as the Volkswagen Tiguan, Toyota RAV4, and Hyundai Tucson.

In Greece, the brand is being introduced and distributed by Italian Motion, a company within the Vasilakis Group, which provides the necessary infrastructure for nationwide support. The Lepas name is a combination of ‘Leopard’ and ‘Passion,’ reflecting the brand's design philosophy.

The L8 features ‘Leopard Eye’ LED lighting and aims to offer a premium experience through high-quality materials, advanced technology, and spacious interiors. Chery Group’s strategic plan for the Lepas brand includes expanding to 40 countries and achieving over 500,000 sales within its first three years of operation by the end of 2027.