LEPAS expands global presence through user engagement

LEPAS is expanding its connection with global users through the #MyEleganceMoment campaign as New Energy Vehicles (NEV) enter various international markets. The initiative invites users worldwide to share personal stories regarding the meaning of elegance in their daily lives, ranging from driving experiences to lifestyle moments.

Temmy Wiradjaja, Vice Country Director of LEPAS Indonesia, stated that elegance is defined differently by each individual, whether through urban driving calm, long-distance comfort, or social moments. The brand focuses on three core pillars: Leopard Aesthetics, Elegant Technology, and Exquisite Space. The company has also engaged users through activities such as the Elegance on the Road Rally in Thailand.