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Leroy Merlin celebrates 20 years of private brands in Italy
Leroy Merlin is marking two decades of its ‘Marques Des Habitants’ (Mdh), private brands developed and engineered by the Adeo Group. These brands are central to the company’s industrial model, which maintains control over the entire supply chain from product conception to development.
According to the Homeservatory 2026 trend report released by Leroy Merlin, Italian consumer needs are evolving toward a focus on well-being and home care. The report identifies high costs as the primary obstacle to home improvements for 45% of respondents. Additionally, 38% of those surveyed prioritize improving energy efficiency over the next decade. There is also a growing interest in smart technologies and energy-saving solutions.
The Adeo Group’s private brands currently market over 61,000 references, generating 8 billion euros in turnover through a global network of 1,300 points of sale, with a reported customer satisfaction rate of 91%.
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What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] 45% of respondents cite high spending as the main obstacle to home interventions. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] Customer satisfaction for the private brands is 91%. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] The Adeo Group’s private brands market over 61,000 references. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] The Group operates a network of 1,300 points of sale worldwide. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] The Group’s private brands generate 8 billion euros in turnover. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] 38% of respondents consider improving energy efficiency the most important intervention for the next ten years. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] The Homeservatory 2026 report tracks evolving housing needs in Italy. www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it
- [● 3 SOURCES] Leroy Merlin is celebrating 20 years of its private brands, known as ‘Marques Des Habitants’ (Mdh). www.ilsannioquotidiano.it · www.ilfattonisseno.it · cn24tv.it