Leroy Merlin marks 30 years in Italy with new consumer report and sales event

Leroy Merlin is celebrating its 30th anniversary in Italy by releasing the Homeservatory 2026 report and launching its 'Festa della Casa' promotional event. The annual report highlights shifting Italian consumer priorities, specifically a growing demand for homes capable of withstanding extreme weather and achieving zero energy bills. The findings suggest that DIY activities are evolving from mere cost-saving measures into forms of self-realization and digital detox.

Simultaneously, the retailer has initiated a sales period running from October 6 to November 9, 2026, offering discounts of up to 74%. While many offers are available throughout the period, certain products such as memory foam mattresses, shower columns, and bathroom mirrors have earlier expiration dates. The promotion includes various home, garden, and DIY items with prices starting as low as 2.99 euros.