Les Domaines Zniber consolidates agricultural products under ZNIBER brand

Les Domaines Zniber has announced a major rebranding strategy to consolidate its diverse agricultural products under a single umbrella brand, ZNIBER. This move, marking the group's 70th anniversary, involves phasing out several historical brands, including Clemend’Or, Daylicio, Jad, O’lisens, and Meissara, in both the Moroccan and export markets.

The new identity will be divided into two distinct lines: the standard ZNIBER brand for everyday consumption, focusing on taste and quality, and ZNIBER HERITAGE, a premium selection highlighting the group's long-standing expertise and specific terroirs. The rebranding is supported by the slogan ‘From Soil to Soul’ and a commitment to three core pillars: taste, nutritional quality, and ecosystem preservation.

This strategic simplification aims to improve brand recognition and visibility in international markets, where the group now conducts 80% of its agricultural activity. The transition follows a period of significant investment, with the group dedicating approximately 80 million dirhams annually over the last four years to modernize its agricultural, industrial, and commercial operations.