Let’s Game Now raises ₹30 Cr for esports league development

Bengaluru-based gaming startup Let’s Game Now has secured ₹30 Cr in an investment round to accelerate the development of the Indian Super Gaming League (ISGL). The funding round was led by industrialist Anand Mahindra, Bestvantage Investments, and an undisclosed UAE-based family office.

The investment comes as the Indian gaming industry shifts its focus toward esports, tournaments, and brand-led gaming following a 2025 government ban on real money gaming (RMG). Let’s Game Now aims to build a franchise-based league that integrates competitive gaming, sports, and entertainment.

Founded in 2018 by Santanu Basu, the company operates an esports platform with a community of over 1.4 million members. It has organized more than 2,000 events across over 18 countries and provides live broadcasting services throughout South Asia and Southeast Asia.