Let’s Marketing 2026 explores AI and consumer behavior

The Let’s Marketing 2026 event took place at CIC Caxias, gathering over one thousand participants for an eight-hour immersion into marketing, innovation, and business strategies. The program featured five simultaneous stages covering topics such as branding, creativity, content production, and consumer behavior.

A central theme of the event was the tension between technological advancement and human connection. Camila Nunes, CMO of Amazon Brasil, and Cristina Brand, CEO of Talk, discussed the digital transformation, with Brand highlighting how excessive virtual connectivity may distance individuals from in-person experiences.

In contrast, Miguel Fernandes, an artificial intelligence specialist and AI Director at Exame, presented AI as a tool to expand human possibilities rather than a replacement for human labor. The event provided various tracks for professionals to explore the creative economy, management tools, and business-to-business strategies.