Lewis Hamilton launches +44 and Almave brands in Singapore

Seven-time Formula 1 world champion Lewis Hamilton is launching his lifestyle brand, +44, and non-alcoholic blue agave spirit, Almave, in Southeast Asia through a collaboration with Marina Bay Sands (MBS) in Singapore.

The +44 brand will debut a limited-edition streetwear capsule collection titled ‘Plus44 Marina Spaceport,’ created in partnership with Singaporean artist Jahan Loh. This collection, featuring Loh’s ‘Spaceman’ art motif, will be available at The Shoppes at Marina Bay Sands and online. A pop-up experience is scheduled to run from October 5 to 11 at The Shoppes.

Additionally, Almave—a non-alcoholic spirit co-founded by Hamilton and master distiller Ivan Saldana—will be available exclusively at MBS restaurants and bars for one year. To celebrate the Singapore Grand Prix, a zero-proof cocktail named ‘The Lewis’ will be served at various MBS dining venues from October 8 to 15.