Lexus Saigon Center applies Omotenashi philosophy to luxury service

Lexus Saigon Center, operated by a joint venture between Toyota Tsusho and SAMCO, distinguishes its luxury automotive services through the Japanese philosophy of Omotenashi. This approach emphasizes deep empathy and hospitality, aiming to anticipate customer needs before they are explicitly stated.

Located in District 1, Ho Chi Minh City, the dealership spans nearly 4,600 square meters. The facility is designed with a minimalist and elegant architectural style intended to provide a tranquil environment separate from the city's bustle. Since its official launch in early 2014, the center has served as a foundational authorized dealer for Lexus standards in the Vietnamese market.