Leyla Heiter launches PENNY “Leylaland” themed store in Frankfurt

PENNY Markt GmbH opened Germany’s first influencer‑themed discount market, called “Leylaland”, in Frankfurt on 30 July 2026. The store, located at Ludwig‑Landmann‑Straße 81, combines a conventional PENNY grocery offering – roughly 3,500 items at regular low prices – with a heavily stylised interior featuring gold‑coloured palms, chandeliers, artwork and a life‑size gold statue of influencer Leyla Heiter. Heiter, a former reality‑TV star turned influencer, attended the inauguration and offered a meet‑and‑greet for her followers.

The concept is marketed as a permanent retail experience that blends discount shopping with entertainment, aiming to attract customers through the celebrity’s brand while maintaining PENNY’s everyday‑price model.