Löfbergs appoints Anneli Ellsäter as first female CEO

Anneli Ellsäter will assume the role of CEO and President of the coffee roaster Löfbergs on October 1. She succeeds Anders Fredriksson, who is departing to become the CEO of Humble Group.

Ellsäter becomes the first female CEO in the company’s history. She brings over 20 years of experience in leadership roles within international consumer and brand companies, most recently serving as Global Vice President at Flora Food Group. Her previous professional background includes positions at TOMRA, Telia, and Procter & Gamble.

Kathrine Löfberg, Chairman of the Board, stated that the company selected the individual deemed best suited to lead Löfbergs forward. Ellsäter noted that the company’s strong corporate culture, sustainability focus, and long-term perspective were key factors in her decision to accept the position.