LG addresses smart TV data privacy and collection concerns

LG has addressed concerns regarding data collection and privacy on its smart TVs. Reports indicate that the company’s data collection practices include gathering search terms, audio recordings, and payment information, which is sent to Alfonso, Inc. (also known as LG AdSolutions) to facilitate targeted advertising and media recommendations. LG AdSolutions reports having 49 million smart TVs operating in the US and 216 million globally.

In response to consumer concerns, particularly in Nigeria, LG stated that features such as voice recognition and Automatic Content Recognition (ACR) are designed to operate with user consent. The company maintains that voice recognition is disabled by default and that audio not containing a specific wake word is processed locally and discarded. LG also clarified that ACR uses audio fingerprinting to identify content and does not collect screenshots or video captures. Users can manage or withdraw consent for these services through their TV settings.