LG and AEK BC announce strategic technology partnership

LG Electronics Greece and AEK BC have announced a new strategic partnership aimed at integrating technology with professional sports. As the Technology Partner of SUNEL Arena, LG will implement an 112-square-meter LG LED Cube at the center of the court to serve as a digital hub and enhance the fan experience.

The collaboration extends to AEK BC’s digital ecosystem through joint social media content and potential Corporate Social Responsibility initiatives. Additionally, the partnership provides LG with opportunities for corporate networking and hosting executives at the SUNEL Arena.