LG Channels streaming hours grow 290% driven by sports

LG's native streaming platform, LG Channels, has seen a 290% increase in hours watched over the last two years. This growth was driven by a 180% rise in device activations and significant engagement within the sports segment, which has become one of the top three most sought-after genres on the platform.

During the 2026 World Cup, consumption on the platform increased by 105 million hours compared to the preceding 30-day period. A notable portion of this viewership was directed toward CazéTV, with more than 30% of LG's total user base tuning into the broadcaster during the tournament.