LG Electronics expands LG MyCup tumbler washer distribution

LG Electronics is expanding the distribution of its ‘LG MyCup’ tumbler-specific washer to various corporate and public sectors. To promote the use of reusable cups, the company is partnering with Starbucks Korea for a joint event throughout October, where customers can enter a drawing for e-gift cards after using the washer at Starbucks locations.

Beyond retail partnerships, LG Electronics is increasing its B2B presence through collaborations with public institutions and ESG-focused initiatives. This includes a recent agreement with the Seoul Business Agency to supply the devices to supported companies, with a portion of sales proceeds designated to support youth transitioning to independence. Additionally, the company will supply ten units to Osan Air Base next month to encourage reusable cup usage among military personnel.

LG Electronics is also developing new B2B revenue models by utilizing the device displays as advertising media and offering reward services through the MyCup app. The washer features high-pressure 65°C water and a 360-degree rotating cleaning wing, which has been certified by TÜV Rheinland to remove 99.999% of harmful bacteria such as E. coli and Salmonella.