LG Electronics named ‘Best Brand of IFA 2026’

LG Electronics has been named ‘Best Brand of IFA 2026’ at the IFA Innovation Awards. This top distinction evaluates the brand's performance across multiple product categories rather than a single device.

In addition to the brand award, LG secured several category wins. The LG OLED evo W6 Wallpaper TV received the ‘Best in Home & Entertainment’ award, noted for its 9 mm thickness and wireless capabilities. The LG Sound Suite was recognized as ‘Best in Audio’ for its use of Dolby Atmos FlexConnect technology, which adapts sound immersion based on speaker placement.

The company also received five additional ‘Honoree’ distinctions for various products showcased at the event.