LG Electronics partners with belif for skincare collaboration

LG Electronics has entered into a collaboration with the South Korean cosmetic brand belif to target the ‘glass skin’ beauty trend. The partnership focuses on the concept of hydration and skin barrier support, which are central to belif’s product philosophy.

The collaboration aims to integrate skincare into the home lifestyle. Customers purchasing selected premium LG appliances may receive various cosmetic sets, such as the ‘Essential Glow Pack’, designed to facilitate a skincare ritual. belif, which utilizes herbal ingredients sourced from Scotland and processed in South Korea, has established a significant market presence, including sales through Sephora in the United States.