LG Electronics showcases AI home vision in New York Times Square

LG Electronics has released a brand heritage video titled ‘Life Asks, LG Answers’ on the outdoor billboards of New York’s Times Square to showcase its history of innovation and future vision. The 160-second video highlights the company’s journey from its founding in 1958, tracing the evolution of home appliances from early washing machines and refrigerators to advanced products like the LG WashTower and InstaView refrigerators.

The campaign introduces the ‘Zero Labor Home’ philosophy, which aims to minimize household chores through technology. The video emphasizes the company’s transition from traditional appliances to the era of ‘Physical AI,’ showcasing advancements in motor technology, the development of the LG AXIUM actuator for robot joints, and the introduction of the home robot, LG CLOiD.

Following the New York premiere, the video will be screened at Piccadilly Circus in London and across major OTT platforms to communicate LG’s commitment to expanding its technological capabilities into AI-driven homes and robotics.