LG Electronics to showcase AI smart home ecosystem at IFA 2026

LG Electronics is preparing for IFA 2026 in Berlin, where it will showcase the evolution of its ‘AI Appliances Orchestra’ project. The initiative focuses on creating a connected home ecosystem where artificial intelligence coordinates various appliances, services, and devices to adapt to the specific habits and daily routines of users.

At the Messe Berlin exhibition, LG plans to demonstrate integrated environments where energy management, connectivity, and automation work together, specifically tailored to the unique consumption patterns and spaces of European homes. The showcase will also include new AI-powered televisions featuring automatic image and sound optimization based on room conditions and content.

In conjunction with its technological advancements, LG has launched a global communication campaign titled ‘Free Up Your Mind’. The campaign aims to highlight how technology can reduce mental load and help users reclaim time. This follows previous brand initiatives focused on human-centric technology and personal well-being.