LG expands AI-driven home and entertainment showcases in Asia

LG Electronics has launched new AI-integrated consumer technology showcases in Singapore and the Philippines.

In Singapore, LG Electronics and Harvey Norman have opened the LG AI Home Experience Zone at the Millenia Walk flagship store. The showroom is designed as a walk-through home rather than a traditional appliance display, featuring connected systems for the kitchen, laundry, and living areas. The exhibit focuses on LG’s “Affectionate Intelligence” concept, where appliances are designed to learn and respond to household routines. Featured products include the Fit & Max French Door Refrigerator, the WashTower, and the Styler.

In the Philippines, LG Electronics unveiled three new AI-powered television lines at the Ayala Museum in Makati: the LG OLED evo AI, LG Micro RGB evo AI, and LG QNED evo AI. These models utilize the new α11 AI Processor Gen3, which supports features such as AI Dual 4K Upscaling, AI Sound Pro, and Voice ID for personalized content. The launch also highlighted LG Shield, an integrated security system intended to protect user privacy and information.