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[BUSINESS] · South Korea · 2 sources

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LG H&H brand Physiogel surpasses 2 million units sold of Daily Immune Ampoule

LG H&H has announced that its dermatological beauty brand, Physiogel, has surpassed 2 million cumulative units sold of its ‘Scienticals Daily Immune Ampoule’. Since its launch in May 2021, the high-efficacy Vitamin C product has maintained an average daily sales volume of approximately 1,000 units.

The product has seen significant growth in retail channels, with September sales at Olive Young doubling compared to the same period last year. Within Physiogel’s ampoule and serum categories, the Daily Immune Ampoule currently holds the highest repurchase rate.

Developed using data from approximately 1,800 skin irritation profiles and 485 genetic information points, the formula aims to provide high-efficacy Vitamin C without the typical irritation or stickiness associated with the ingredient. The product utilizes a pH of 3.3 for optimal absorption and includes Vitamin C, Vitamin E, and Panthenol (Provitamin B5). Following its success in the domestic market, Physiogel is expanding the product's presence in global markets, including China and Hong Kong.

Entities

LG H&H · Olive Young · Physiogel