LG Household & Health Care launches Euthymol Tea Edition toothpaste

LG Household & Health Care has launched the ‘Euthymol Original Toothpaste Tea Edition’, a new collection of three products inspired by 19th-century British tea time recipes. The collection includes ‘Grapefruit Black Tea’, ‘Lime and Sea Salt’, and ‘Green Tea Mint’ scents, designed to provide a sensory wellness experience during oral care.

The new products feature a high fluoride formulation of 1,450ppm, which has been shown to inhibit the growth of harmful oral bacteria by 99.9% and suppress cavity-causing bacteria for 12 hours. Clinical evaluations also indicated a 15-hour long-lasting effect on bad breath reduction. The formula is free from five specific additives: triethanolamine, sodium benzoate, methylparaben, propylparaben, and CPC.

Two of the varieties, ‘Grapefruit Black Tea’ and ‘Lime and Sea Salt’, have been released in limited quantities through the H&B store Olive Young. The ‘Green Tea Mint’ scent is scheduled for release next month, with plans to expand distribution to major online channels including Naver and Kakao.