LG OLED TVs see price cuts of up to 45% in Europe and Japan

LG OLED TV price discount 48-inch 55-inch AI processor

LG has released deep discounts on two of its flagship OLED televisions. The 48‑inch LG OLED48B6ELC, a 2026 CES Innovation Awards winner, is now offered on Amazon for €719, a reduction of roughly 45% from its €1,299 list price. The set features a 4K OLED panel, 144 Hz refresh rate, Alpha 8 Gen3 AI processor, Dolby Vision and Dolby Atmos support, and advanced gaming capabilities such as G‑Sync and VRR.

The 55‑inch LG OLED55C54LA has also been cut by 27%, selling for £879 instead of £1,199. It uses the Alpha 9 Gen8 AI processor, 120 Hz refresh rate, 4K resolution, Dolby Atmos, and webOS 7.0 smart features. Both models are promoted for high‑end home entertainment and competitive gaming, with AI‑enhanced picture and sound processing.

These promotions make premium OLED technology more accessible to consumers in Italy, the United Kingdom and Japan, where the discounts are being advertised.

Sources

LG OLED 48 pollici a 719€: il TV 2026 vincitore del CES crolla del 45% su Amazon [www.tuttotech.net]

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LG 55-Inch OLED TV Deal: Save 27% Now - World Today News [www.world-today-news.com]

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