LG Unicharm's Sofy Cooling Fresh sees 450% sales jump in Q2

LG Unicharm's 'Sofy Cooling Fresh' sanitary pad line has seen a significant surge in demand due to summer heatwaves. In the second quarter of this year, sales of the product increased by 450% compared to the previous quarter.

As of July, the product has surpassed 100 million in cumulative sales since its launch in 2020. The line has also secured the top sales position in the sanitary and hygiene products category at Olive Young and was featured as an 'August Olive Young Pick.'

The product utilizes 'Refreshing Cooling Sheet' technology to provide a cooling sensation upon contact with the skin and 'Dive Hole' technology for rapid absorption. To expand its presence, LG Unicharm has grown its cooling-related lineup to 12 different products, including organic cotton cover options and feminine cleansers.