LG Uplus hosts LEGOLAND Waterful Party for long-term customers

LG Uplus recently hosted the 'LEGOLAND Waterful Party' at the LEGOLAND Korea Resort in Chuncheon, Gangwon Province. The event, held on August 8 and 9, invited 3,000 long-term customers who have been with the provider for five or more years and hold VVIP membership status or higher.

Participants utilized water play facilities and engaged in various performances and experiential programs. This event is part of LG Uplus's ongoing annual long-term customer invitation program, which has previously included forest rentals and musical invitations. The company reported a 328% increase in event page views compared to its first customer event in March.

To further enhance customer value, LG Uplus is expanding its 'Uplus2Plus' membership benefits, adding new partners in the dining, shopping, and leisure sectors. Upcoming initiatives include a lottery to provide 1,100 tickets for the musical 'Dear Evan Hansen' to VVIP and long-term customers in September.