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[BUSINESS] · South Korea · 3 sources

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LG Uplus launches Al‑dat Club for discount‑phone customers

LG Uplus announced the launch of Al‑dat Club, a dedicated benefit program for MVNO (discount‑phone) users. The service is divided into a Basic Club, open to all Al‑dat subscribers, and a Special Club for customers who have used the LG Uplus network for at least 12 months. New offers are added each Wednesday, covering everyday categories such as dining, entertainment, OTT subscriptions and rental services.

Basic Club members receive discounts like BHC chicken vouchers, 20% off Wave coupons, 10% off Lotte Rent‑a‑Car, and coupons for Tving, Disney+ and Emart24. Special Club participants gain additional perks, including first‑come‑first‑served items such as Daiso Riddle Shot and PDRN essence, as well as discounts on Google AI subscriptions, extra BHC vouchers and CGV combo tickets. LG Uplus highlighted that the Al‑dat platform already has over 600,000 registered users and aims to deepen long‑term relationships by continuously expanding the benefit ecosystem for MVNO customers.

Entities

Al‑dat Club · Basic Club · LG Uplus · Special Club · Tving