LG Uplus to supply Live TV+ service to new Mercedes-Benz S-Class

LG Uplus has announced a partnership with Mercedes-Benz Korea to supply its proprietary real-time video service, ‘Live TV+’, to the new Mercedes-Benz S-Class. As an official software vendor, LG Uplus will manage everything from service development to content provision and operation.

‘Live TV+’ offers 28 broadcast channels, including news, golf, music, entertainment, and kids' programming. The service is designed to work without a separate login or account authentication. Utilizing vehicle-based wireless communication rather than DMB, the service ensures stable streaming even in areas with poor reception, such as tunnels or underground parking lots. The system supports independent viewing across multiple vehicle displays, including the driver and passenger seats.

The service also includes a dedicated Mercedes-Benz brand channel that functions as a ‘Brand Hub’ to deliver new car introductions and campaign videos. LG Uplus has developed a customized user experience (UX) optimized for the Mercedes-Benz User Experience (MBUX) system to minimize driver distraction. Following the implementation in the S-Class, the company plans to expand the service to other upcoming models, such as the all-new electric GLC.