Liberty Global partners with Sierra for three-year AI rollout

Liberty Global has entered into a three-year partnership with Sierra, a conversational AI platform, to integrate AI technology across its European operations. The agreement provides a framework for deploying AI agents capable of engaging customers through natural language via chat, voice, and text.

The rollout will target Liberty Global’s approximately 80 million fixed and mobile connections in Europe. Implementation has already begun through a phased program, allowing individual markets and brands to tailor specific use cases and communication channels to their local customer requirements.

Sierra, co-founded by former Salesforce Co-CEO Bret Taylor and former Google executive Clay Bavor, specializes in customer experience AI. Liberty Global CEO Mike Fries stated the partnership aims to make customer journeys “simpler, faster and more effective,” while Sierra CEO Bret Taylor noted the deal serves as a “strong vote of confidence” in the platform’s ability to improve service and reduce support team burdens.