Liberty of London opens new fashion jewellery gallery

Liberty of London has launched a new Fashion Jewellery Gallery on the first floor of its Regent Street flagship store. The expansion follows a 20 per cent year-on-year increase in demand for the jewellery category.

The new space focuses on demi-fine and fashion jewellery, serving as a complement to the existing ground-floor hall dedicated to fine jewellery. The gallery features 37 brands, including 11 retailer exclusives and eight brands new to the retailer. Notable participants include Alighieri, Missoma, Otiumberg, Shaun Leane, Vivienne Westwood, and YSSO. International brands such as Kinraden from Copenhagen, Wouters & Hendrix from Antwerp, and Gas Bijoux from France are also represented.

To enhance the customer experience, Liberty has introduced in-house jewellery specialists to provide guidance on styling, gifting, and collecting. The gallery also includes bespoke elements, such as a bracelet welding machine from Missoma and personalised jewellery boxes from Daisy London.