Lidl promotes summer sales and digital loyalty via Lidl Plus app

Lidl is conducting various promotional campaigns, including a summer sale with discounts of up to 66 percent on items such as e-bikes, kitchen appliances, and garden equipment. Specific garden products like solar lights, sunshades, and storage boxes are also being featured.

Central to Lidl's digital strategy is the Lidl Plus app, which serves as a digital bonus program. The app provides users with access to exclusive coupons, personalized offers based on shopping behavior, and digital receipts.

Additionally, the retailer has introduced the ‘Rabattsammler Plus’ program within the Lidl Plus app. This initiative allows customers to secure discounts or free months of Disney+ subscriptions by linking their shopping volume to their subscription costs, effectively integrating commerce with digital services.