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European retail pricing and expansion strategies (6 clusters)
Lidl invests 30 million euros to expand Spanish supermarket network
Lidl is expanding its presence in Spain through a 30 million euro investment aimed at increasing competition with retailers such as Mercadona, Aldi, and Carrefour. The company has announced five new store openings scheduled for October.
The first of these openings took place in Llinars del Vallès, Barcelona. This specific location features a 1,300 square meter sales area, approximately 100 parking spaces including three electric vehicle charging points, and a staff of 20 employees. The establishment of this site required an investment of 7 million euros.