Lidl Italy launches K-beauty inspired skincare line

Lidl Italy is introducing a new skincare range under its Cien brand, inspired by South Korean beauty (K-beauty) philosophies. The collection focuses on the 'glass skin' trend, emphasizing hydration, luminosity, and a multi-step routine.

The line includes five products designed for daily care: a purifying cleansing gel with Artemisia and Panthenol, a perfecting toner with AHA and PHA acids, an antioxidant serum featuring Centella asiatica and Ginseng, and a soothing day cream with SPF 50 protection. The products are dermatologically tested and aim to address various skin needs from cleansing to UV protection.

The new Cien skincare range will be available in all Lidl Italy stores starting November 2.