Lidl Kitchen rolls out summer outdoor cooking lineup in Slovakia

Lidl’s Kitchen brand in Slovakia is revamping its summer programming with outdoor cooking sessions, fresh recipe ideas and new guest appearances. Chef Marcel Ihnačák will host three dishes alongside colleague chef Marek Ort, while pastry chef Veronika Bušová teams up with Miška Králiková for a trio of sweet summer creations. Ihnačák said, “Cooking outdoors feels more relaxed and the recipes are simpler, letting people enjoy the moment without complications.”

The brand is also updating its visual identity, launching a redesigned website, a refreshed YouTube channel and a brighter colour scheme to convey freshness and seasonal energy. Marketing director Dominika Joppa explained that the changes aim to make the content “more lively, modern and personally engaging” for viewers.

These initiatives are part of a broader effort to modernise Lidl’s Kitchen studio, which underwent a major overhaul at the start of 2026, adding new talent and expanding its digital presence.