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[BUSINESS] · Czechia · 2 sources

Lidl launches seasonal summer terrace pop‑up in Prague’s Stromovka park

Lidl Czech Republic opened a seasonal outdoor terrace at the Prague Exhibition Grounds in Stromovka park. The pop‑up venue offers the chain’s private‑label products, draft Argus beer, Bellarom coffee, Gelatelli ice‑cream and grilling supplies, with discounted prices for Lidl Plus app users (e.g., 15 CZK for a small draft, 25 CZK for a half‑liter). The area is restricted to adults and staff verify age for alcohol sales. A Bellarom Café serves espresso, cappuccino, iced coffee and other drinks. Throughout the summer Lidl plans events such as cooking demonstrations by chef Roman Paulus, beer‑pouring workshops, barista presentations, quizzes, family‑oriented activities and a community run with former Olympic athlete Roman Šebrle. Nutrition sessions are offered in partnership with specialist Miloslav Šindelář, highlighting balanced diets and healthy eating.