Lidl mobile air‑conditioner sales surge in Hungary amid heatwave

Lidl ran two short‑term promotions for its own‑brand mobile air‑conditioners in late June and again on 13 July. The units, priced around 70,000 forints and later under 60,000 forints, were advertised as suitable for rooms up to 20 m². Demand was extremely high: customers queued minutes before store opening, and in some locations the shelves were empty within five minutes.

Lidl said the June‑mid campaign coincided with an unexpected heatwave, which amplified consumer interest, but the stock lasted through the promotional period. The retailer does not plan another mobile‑air‑conditioner promotion for the remainder of the summer, shifting focus to back‑to‑school items. Its digital assistant, Lia, continues to field enquiries about product availability.