Lidl partnerships drive growth for Macedonian manufacturers

Macedonian manufacturers are expanding their reach into European markets through strategic partnerships with Lidl. During a visit to production facilities in Radovish by German Ambassador Petra Drechsler, the benefits of this collaboration were highlighted, specifically regarding the production of Lidl’s private label brands.

Bestfood TI has been collaborating with Lidl since 2023, producing beetroot, pepper, and chili products for the Freshona brand. These products have already been featured in promotional weeks across Bulgaria, Slovenia, Serbia, and Croatia. Additionally, Mlekarnica Gjorgjiev has recently begun producing dairy products for the Pilos brand.

Stefan Georgiev, Commercial Director at Lidl North Macedonia, noted that producing for Lidl’s private labels requires meeting high standards for quality, safety, and traceability. While meeting these criteria necessitates investment and upgrades, it makes local companies more competitive and better prepared for broader European market integration.