Lidl promotional campaigns drive high demand and long queues

Lidl's promotional campaigns have historically drawn massive crowds due to a combination of low prices and limited availability. Notable examples include the sale of discounted Deutsche Bahn train tickets in 2005, which saw over one million tickets sold across 2,600 branches, often resulting in stockouts within hours and long queues before opening times.

Other successful tactics include limited-edition fashion, such as sneakers from Swiss advertisements that fetched high prices at auction, and low-cost electronics like mini-fans and mobile air conditioners. While these events drive significant foot traffic, they have also faced criticism from consumer protection groups regarding stock levels and advertising transparency.