Lidl reduces regular prices on snacks and drinks in Lithuania and Latvia

Lidl is implementing long-term price reductions on various private label products across its stores in Lithuania and Latvia. The initiative focuses on lowering regular prices for snacks, beverages, and confectionery items rather than temporary promotional discounts.

In Lithuania, the price cuts apply to brands such as Sondey, Freeway, Saguaro, and Kong Strong. Specific items include Sondey biscuits, Freeway beverages, and Kong Strong energy drinks. These changes are being rolled out across 87 stores in 31 Lithuanian cities.

In Latvia, the retailer is expanding its ongoing price reduction strategy, which began late last year. The new lower regular prices cover a wide range of products including Solevita juices, Saguaro isotonic drinks, and various Sondey waffles and biscuits. This move is part of a broader effort to lower everyday costs across multiple categories, including dairy, meat, and household goods.