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[BUSINESS] · United Kingdom, Germany · 3 sources

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Lidl rolls out low‑cost summer fans across the UK and Germany

Lidl, the discount retailer, launched a summer promotion of inexpensive fans and portable cooling devices in both the United Kingdom and Germany. In the UK, stores stock the TRONIC Portable Air Cooler for £14.99, advertised to run up to seven hours on a full 700 ml water tank, provide three fan speeds, humidify the air and display a seven‑colour LED light. The retailer also offers a higher‑end TRONIC 3‑in‑1 Air Conditioner at £149 for greater cooling power.

In Germany, Lidl’s “Sommeraktion” highlights a selection of compact fans and cooling gadgets at reduced prices, aimed at shoppers dealing with heat‑wave warnings. The promotion seeks to deliver affordable cooling solutions during the hot summer period.