Lidl România launches contest with 150,000 euro housing prize

Lidl România has launched a promotional contest running from October 19 through December 31, 2026, centered on its Deluxe private label range. The grand prize is a voucher worth up to 150,000 euros intended for the purchase of one or more residential properties.

Additional prizes include household items, specifically five Samsung appliance sets (comprising refrigerators, dishwashers, induction hobs, electric ovens, and washing machines) and ten Roborock vacuum cleaners. The total commercial value of the prizes is reported at 961,945 lei, excluding VAT.

To participate, customers must make a purchase of at least 100 lei on a single receipt that includes at least one Deluxe product. Participants must scan the Lidl Plus app and confirm their entry via the mobile application. Customers paying with a Romanian-issued Mastercard receive double the chances of winning.