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[BUSINESS] · Germany · 7 sources

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Part of situation: Lidl reissue of Joachim Löw sweater (2 clusters)

Lidl to reissue Joachim Löw's iconic blue Strenesse sweater

Joachim Löw Lidl Strenesse Blue cashmere sweater fashion collaboration

Lidl is launching a special fashion collaboration featuring a reissue of the iconic royal blue Strenesse sweater made famous by former German national football coach Joachim Löw. The sweater, which gained cult status during the 2010 World Cup in South Africa, will be available as a 100 percent cashmere edition.

The collection will be available in the Lidl online shop starting October 5, with selected items arriving in over 3,250 Lidl branches across Germany from October 12. The cashmere sweater is priced at 49.99 euros. The release is part of the third Strenesse Blue collection at Lidl, which also includes various autumn styles made from materials such as lambskin and wool.

Entities

Joachim Löw · LIDL · Strenesse Blue

Sources

Einer von 83 Millionen Kappe: Ab wann gibt es Klopps adidas Cap im DFB Fanshop? [www.deutschlandtrikot.de]
Ganz Deutschland kennt ihn: Lidl holt Kult-Pullover aus Edel-Kaschmir zurück [www.news38.de]
Löws blauer Pullover wurde zum Kult: Ex-Bundestrainer verrät nun sein überraschendes Mode-Geheimnis [www.op-online.de]
Ganz Deutschland kennt ihn: Lidl holt Kult-Pullover aus Edel-Kaschmir zurück [www.thueringen24.de]
Löws blauer Pullover wurde zum Kult: Ex-Bundestrainer verrät nun sein überraschendes Mode-Geheimnis [www.tz.de]
Jürgen Klopp: Spätes Gegentor trübt Bundestrainer-Debüt [www.faz.net]
Bei Lidl: Royalblauer Glückspullover von Jogi Löw feiert Comeback / 100 Prozent Kaschmir für nur 49,99 Euro - neue Herbstkollektion von Strenesse Blue in allen Lidl-Filialen und im Onlineshop [www.presseportal.de]