Lifefit launches digital health platform with Neymar Jr. as ambassador

Lifefit, a digital health platform developed by the Portuguese health plans company Medicare, has announced its global launch. The platform integrates healthcare guidance, nutrition coaching, and personalized fitness programs into a single subscription-based ecosystem.

To bolster its international presence, Lifefit has appointed professional footballer Neymar Jr. as its global brand ambassador. The company plans to debut the service in its home market of Portugal before expanding to Brazil and the United States, with further international markets to follow.

Lifefit aims to provide a multidisciplinary approach to wellness, combining clinical expertise with advanced technology and human coaching. The service includes initial assessments by nutrition specialists and personal trainers, as well as ongoing support from a multidisciplinary team.