Liga Mexicana del Pacífico unveils new brand identity

The Liga Mexicana del Pacífico (LMP) has officially unveiled a new brand identity, marking the end of its era as Liga Arco Mexicana del Pacífico. The rebranding aims to better represent the league's growth and modern evolution while respecting its historical roots.

While the logo has undergone changes, the league stated that the traditional colors and symbols representing Mexican winter baseball will remain. The move is intended to strengthen the league's presence across digital platforms, social media, and stadium environments as it prepares for the upcoming 2026-2027 season.

On the competitive front, the league remains unchanged. Notably, the Mayos de Navojoa are set to return to the circuit following a year of absence, reclaiming their place after a previous attempt to establish a team in Tucson failed to materialize.