Liga Portugal executive discusses future of audiovisual rights and esports

André Mosqueira do Amaral, Executive Director of Liga Portugal, has highlighted the need for sports to evolve beyond traditional territories to reach younger generations. In an article published in ‘A Bola’, he emphasized that the future of audiovisual rights extends beyond 90-minute match broadcasts to include digital content, interactive experiences, gaming, and data.

This shift coincides with the ongoing process of centralizing professional football audiovisual rights in Portugal. The discussion also touches upon the commercial potential of esports and the importance of addressing legislative frameworks, such as the ‘Esports Law’ (Projeto de Lei n.º 708/XVII/1.ª) proposed by Iniciativa Liberal, to ensure the sustainability of professional sports in a digital era.