2026 FIFA World Cup kicks off in North America with schedule and fan initiatives

The FIFA World Cup 2026 opens on 11 June with the inaugural Group A match between Mexico and South Africa. The tournament is jointly hosted by the United States, Canada and Mexico, featuring a record 48 national teams competing in 104 matches across 16 cities.

Group draws and the full match calendar have been released, listing all fixtures from the group stage through to the final at MetLife Stadium in New Jersey on 19 July. Broadcast rights in Italy include Rai and the streaming platform DAZN; a special promotion allows TIM customers to access all matches for a one‑time €9.99 DAZN Pass.

The expanded format is driving new fan experiences: creators and influencers are set to dominate secondary screens, with TikTok, Twitch and Instagram providing live commentary, while brands such as Stanley Cup release limited‑edition Messi merchandise. Ticket pricing is dynamic, with final‑stage seats reaching up to $33 000. National teams have announced U.S. base‑camp locations to support training and travel logistics.

Overall, the 2026 World Cup marks several firsts – a three‑nation hosting arrangement, a 48‑team field, a halftime‑show at the final, and a growing creator‑economy presence around the event.