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[BUSINESS] · Italy · 4 sources

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Liguria Region allocates 460,000 euros for Christmas tourism

The Liguria Region has launched the “Natale in Liguria 2026” initiative, providing 460,000 euros in regional funding to support holiday projects across the territory. The total value of the projects involved amounts to approximately 3.8 million euros.

A total of 160 municipalities across the four provinces of Liguria will participate. The distribution of regional funds includes 146,711 euros for Genoa, 132,004 euros for Savona, 117,754 euros for Imperia, and 63,531 euros for La Spezia.

Supported activities include artistic lighting, Christmas trees, traditional nativity scenes, markets, concerts, theatrical performances, and workshops. Regional Tourism and Territorial Marketing Councilor Luca Lombardi stated that the investment aims to highlight the unique identities of coastal cities and inland villages to boost winter tourism.

Entities

Genoa · Imperia · Liguria Region · Luca Lombardi · Savona

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