Lili Reinhart promotes The Love Hypothesis with nostalgic fashion and viral marketing

Actress Lili Reinhart is currently promoting the Prime Video romantic comedy ‘The Love Hypothesis’, an adaptation of Ali Hazelwood’s novel. As an executive producer on the film, Reinhart has utilized the press tour to engage fans through unconventional marketing, including high-engagement TikTok content filmed on set, which led the studio to hire a dedicated creator for the project.

Reinhart’s press tour has also been defined by a fashion theme of ‘rom-com baddie’, featuring various homages to iconic leading ladies from the 1990s and 2000s. Her wardrobe includes recreations of looks from films such as ‘Uptown Girls’, ‘How to Lose a Guy in 10 Days’, and ‘13 Going on 30’, including a tribute to the late Brittany Murphy.

Beyond her current project, Reinhart has expressed interest in future film endeavors, specifically stating her desire to adapt a novella about lesbian vampires. She noted that she is attempting to bring such stories to the screen because she believes studios are often ‘too afraid to make’ them.