LILY BROWN unveils 2026 Autumn Collection visuals

LILY BROWN, a women's fashion brand operated by Mash Style Lab Inc., has released the digital catalog and visuals for its 2026 Autumn Collection. The collection is themed ‘Vintage Feature Dress — Beyond the Layers’ to celebrate the brand's 15th anniversary.

The collection focuses on reinterpreting historical beauty through modern sensibilities, utilizing textiles such as tweed, ombre check, and floral patterns. Design elements include clean silhouettes, pale tones, satin luster, and lace, aiming to create a contrast between feminine curves and rugged edges.

Visuals were made available on August 17 via the official online store, the MASH STORE app, and USAGI ONLINE. Pre-orders for featured items commenced online upon the release of the visuals, with physical store sales to follow sequentially.