Limca launches limited-edition Delhi City Can

Limca, a beverage brand under Coca-Cola India, has released its first limited-edition Delhi City Can. The collectible packaging is designed to celebrate the culture and heritage of India’s capital.

The can features iconic landmarks such as India Gate, Qutub Minar, and Jantar Mantar, alongside local elements like the Delhi Metro and auto rickshaws. The campaign, titled ‘One City, One Can: Crafted for Collection’, aims to engage urban consumers through a mix of product design and social media activation.

A social media campaign on Instagram featuring Bollywood actor Ananya Panday will accompany the launch, encouraging artists and creators to share their own interpretations of Delhi’s urban energy and landmarks.