Limitless Technology Group partners with Adyen for regional payments

Limitless Technology Group, a Melbourne-based gifting e-commerce firm, has partnered with Adyen to streamline its payment infrastructure. The partnership aims to optimize operations across the group’s portfolio of brands, which includes CakeRush, Flower Chimp, Bloomeroo, LVLY, and Happy Bunch.

Through this collaboration, the brands will deploy Adyen’s direct local acquiring services in Malaysia, Hong Kong, Singapore, and Australia. Additionally, the partnership will facilitate cross-border transactions in Indonesia and the Philippines. The integration provides a native checkout solution designed to track various markets, brands, and customer preferences, allowing the group to utilize transaction data for business intelligence.